Posts

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SC HIMSS recognized as Chapter of the Year

The Chapter of the Year Award recognizes chapters who have had a strong impact on their geographical region in a meaningful way through the works of the chapter to produce health information and technology-centered events, education,…
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Johns Hopkins All Children's faces $200M lawsuit as Netflix documentary controversy goes to trial

A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21. 

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Mass General Brigham, YouTube partner on AI-powered content creation

YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence.

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Health systems appointing new marketing chiefs

Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20:

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Why UAB Medicine + Memorial Healthcare were named empowering healthcare brands

Health systems that were named among the most empowering brands in healthcare told Becker's they are "laser-focused" on putting patients first and personalizing their care.

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How the 'sea of sameness' affects healthcare marketing

The "sea of sameness" concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities. 

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Healthcare organizations undergoing rebrands

Three hospitals and health systems that have announced name changes or other rebranding efforts since June 23:

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AI, analytics and patient privacy, recruitment: Top 3 hospital marketing trends in '23

In the first half of 2023, hospital and health system marketing leaders encountered an "explosion of interest" in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, according to the chief marketing officer of Madison, Wis.-based UW Health.

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Kaiser deal, ChatGPT, TikTok: 10 most-read hospital marketing stories of '23

Here are the 10 most-read marketing stories from Becker's during the first half of 2023.

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6 healthcare marketing legal cases

Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch.

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BJC HealthCare, St. Luke's to retain brand identities amid merger

St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke's Health System said they will keep their individual brands as they form an integrated academic health system.