A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21.
YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence.
Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20:
Health systems that were named among the most empowering brands in healthcare told Becker's they are "laser-focused" on putting patients first and personalizing their care.
The "sea of sameness" concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities.
Three hospitals and health systems that have announced name changes or other rebranding efforts since June 23:
In the first half of 2023, hospital and health system marketing leaders encountered an "explosion of interest" in artificial intelligence while figuring out how to deploy analytics with a focus on privacy and attracting talent via marketing campaigns, according to the chief marketing officer of Madison, Wis.-based UW Health.
Here are the 10 most-read marketing stories from Becker's during the first half of 2023.
Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch.
St. Louis-based BJC HealthCare and Kansas City, Mo.-based St. Luke's Health System said they will keep their individual brands as they form an integrated academic health system.